Esports at Community Colleges
In this episode of the Community College Marketing Master Class Podcast, Adam Lopez, the Esports Coordinator and coach at Irvine [...]
Quick Tips! Database Marketing
With the great resignation at an all-time high, retaining students and preparing new students to fill these open positions is [...]
The New Word in 2021: This Is What Happens When a Pandemic Transforms Language
The new word in 2021 might be “vaccine,” “vax,” or even “perseverance,” but it’s definitely not viral. Last year, I wrote “Watch Your [...]
Academic Jargon: Why It’s Evil and How to Crush It with 7 Simple Tips
Is academic jargon poisoning your communication with its miasma of unintelligible argle-bargle? Let’s turn to Mark Twain for guidance. Though the [...]
Don’t Slap a Band-Aid on a Broken Bone: Using Ethnographic Research to Fuel Long-Lasting Equity in Community Colleges
By Paula Di Dio, Ph.D. How to Market to Diverse Audiences Using Ethnographic Research Frequently, in my role as Director of [...]
TikTok Marketing Tips: So Your College is on TikTok, Now What?
With TikTok growing to become the most popular video platform for traditional college students (age 18-22), more colleges are joining the [...]
ACCSPRA PRESENTATION: Brave Students…Brave Marketers
Interact CEO and community college marketing guru, Dr. Pam Cox-Otto discusses the changes we are all facing and how we can [...]
Quick Tips! Mental Health
We wanna be part of the solution, not part of the problem that brings on the kind of pressure that adds to their issues. That's all.
Let’s Talk About They/Them Pronouns
We’re all familiar with she/her and he/him pronouns, but there’s a third set of pronouns that we need to become more familiar with, and that’s singular they/them pronouns.
Writing and Marketing to Latino and Hispanic Students
In an interview with Paula Di Dio, Ph.D. in Latin American literature and cultural studies and senior director of communications & research strategist at Interact, we break down how best to communicate with Latino and Hispanic students.
Quick Tips! Market Day
In this Quick Tips! video, Interact CEO Dr. Pam Cox-Otto, Ph.D. explains how crucial to retention face-to-face events and activities are going to be as we begin classes in-person again.
Tips for a Clutter-Free Communication Strategy: “KonMari” Your Marketing House in Order
Now is the perfect time to clean out your communication toolkit. Applying Japanese organizing consultant Marie Kondo’s methods may be just the approach you need.
Quick Tips! Touch Points are Key
In this Quick Tips! video, CEO of Interact Dr. Pam Cox-Otto, Ph.D. explains how your marketing and recruitment teams need to create more physical touchpoints in your schools by being present and engaging with students as they come back to campus for in-person classes.
A Workaholics Tips to Staying Organized
Check out these organizational tips and master the art of work-life balance from our resident workaholic, Alice Kim.
Quick Tips! Do as the Italians Do
In this Quick Tips! video, Interact CEO Dr. Pam Cox-Otto, Ph.D. explains the Italian concept of “too much” and how your marketing campaigns should stop being mediocre and instead go to the edge of being too much.
