At the heart of many of our partners’ challenges are onboarding and retention issues. Sometimes, the problem is a snag in the onboarding process. Other times, it’s simply a matter of communicating more clearly to potential and current students.
We can help you pinpoint where you might be running into problems with robust research to turn your challenges into bold new solutions.
Our onboarding and retention services are customizable and include the following:
On-Site Triage for Enrollment and Retention
Interact will help you review your college’s intake and enrollment data to pinpoint issues and retention factors. Triage services are also available for programs.
Onboarding Communication Audit
A comprehensive review of your college’s onboarding materials, along with a detailed report explaining your data and a clear roadmap of recommendations.
Onboarding Communication Arc Creation
A complete rewrite of your intake messaging, from admissions to the first day of classes.
Competitor Review and College Spoofing
Examining your college’s and competitors’ intake systems as potential students experiencing the onboarding process to locate snags as well as marketing gaps.
College Communication Writing and Rewriting
Creating and redeveloping intake communications for student services and more.
Retention Messaging Arc Creation
A complete rewrite of retention messaging, starting from day one to graduation.
Sometimes, it can seem like a mystery why some college programs thrive, and others take a dive. Our program research examines industry employment data and trends to align workforce needs with student interest and college program development and marketing. With extensive research, reviews, and recommendations, we can help you kick-start new programs that are sure to succeed and revamp those that need an extra boost.
Research on the programs that are the most successful, with best-practice recommendations for other programs.
Multi-step research can help identify the need for a new or expanding program in your region and the likelihood of its success.
Collegewide Program Review
Optimize your programs with a complete review to understand each program’s value, get
recommendations to improve, and identify opportunities for new offerings.
At Interact, you’ll find the robust services you need to refresh your image and reach students. We’ve helped colleges, consortia, and foundations find the messages that speak directly to their audiences, with brands that have lasted 10 years and counting!
We have boots-on-the-ground experience securing the necessary feedback from key constituents to ensure buy-in for a brand that everyone champions. With time-tested methods and 25 years of experience combining rigorous research, innovative strategy, and outstanding creative, we can help you create campaigns that command attention and results.
Brand Research and Development
Multi-step, comprehensive process with multiple rounds of qualitative and quantitative research. Includes brand standards and guides, campaign samples, implementation recommendations for the first two years, and rollout presentation.
Interact’s Full Brand Process
Includes attribute survey with optional data, communications audit, and competitor reviews. Focus groups, community benchmark surveys, and brand test focus groups all help to develop, finalize, and roll out a brand.
Communication Plans, Mini Marketing Plans, Integrated College Marketing and Media Plans, and Social Media Content Plans
Choose a marketing strategy that fits your needs, from a single program to an extensive, long-term marketing and media plan that includes targeted audiences, media materials, messaging tracks, and a media buy if desired. You’ll receive a powerful roadmap to attract, retain, and recapture students.
Marketing Communications Audit
Comprehensive review of college marketing materials, websites, and social media sites that attract and retain students.
On-Site College Marketing Review
Analysis of current marketing and communications planning, implementation, and assessment activities at the college.
Creative Direction and Message Creation
Recommendations for innovative campaign approaches, including a message algorithm with samples for different campaigns and audiences.
Traditional and digital media buying services with 24/7 dashboard access and analytics for continuous campaign optimization.
Style Guide Creation
A digital guide including proper logo usage, typefaces and font choices, colors, brand tone, and voice that can be easily shared with internal and external audiences.