Going Bold with a New Brand

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In 2015, Interact and Gogebic Community College embarked on what would become a five-year partnership to redesign the college’s marketing and communications strategy from the ground up. It began with a brand research project that yielded a new wordmark and brand identity: “Go BOLD.” From there, Interact and Gogebic partnered to produce a cross-platform, multi-year marketing effort focused not only on recruiting prospective students, but also helping current students persist.

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