Kellogg Community College

Kellogg Community College in Michigan recently found itself in a bind. After a marked enrollment decline spanning a decade and a 50% loss of its student population, the Higher Learning Commission stepped in, requiring the college to submit a comprehensive enrollment management plan to turn the tides. While KCC had engaged in many enrollment activities, it did not have a strategic, overarching, and coordinated structure to find the gaps in its outreach and implement innovative solutions. It was time to give enrollment a real shot in the arm.

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