Kellogg Community College

Kellogg Community College in Michigan recently found itself in a bind. After a marked enrollment decline spanning a decade and a 50% loss of its student population, the Higher Learning Commission stepped in, requiring the college to submit a comprehensive enrollment management plan to turn the tides. While KCC had engaged in many enrollment activities, it did not have a strategic, overarching, and coordinated structure to find the gaps in its outreach and implement innovative solutions. It was time to give enrollment a real shot in the arm.

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“Interact explored enrollment trends, prior outreach efforts, and connected with faculty, staff, administrators, and students. From there, the team developed a custom marketing plan, style guide, and messaging recommendations to amplify opportunities offered by the consortium within its communities.”

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Result
Connecting with the Community

The highly visible launch campaign was a triumph, succeeding in establishing the new brand concept and broadening both awareness and reach for STC’s five campuses. Furthermore, STC has adopted a bold new communications strategy to match its exceptional accomplishments in the community.

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