Challenge
Sharing an Exceptional Experience

Designed college website on laptop

For the 70% of the student body who are first-generation college students, South Texas College is not just a place of opportunity but a place of dreams, a one-of-a-kind community characterized by diversity, grit, and the “South Texas spirit.” STC needed a brand concept that evoked the inspiration and the perspiration equally… and a marketing plan to match!

Style guide for South Texas College
decorative pattern