Los Angeles Community College District

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Challenge
Getting Students Financial Support

The Los Angeles Community College District (LACCD) needed to connect with its current students and incoming freshmen to encouraged them to file a FAFSA, LA Promise, or California Dream Act application. Interact partnered with LACCD to develop a multi-platform campaign featuring diverse students and messages that resonated across the target audiences.

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“A combination of diverse, relatable stock subjects and eye-catching visuals allowed the campaign to cut through the perceived bureaucracy involved in attaining financial aid, putting the focus on the essential outcome: free money for college.”

Result
Our Work

The digital campaign exceeded industry benchmarks, and LACCD had a record-breaking year for LA Promise applicants. The truest testimony to the campaign’s effectiveness, though, was the panicked call from the District’s financial aid staff to the marketing director, when they realized that a floodgate had just been opened.

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