Twitter, TikTok, Cookies—Oh My! How to Be Smart in the New World of Digital Marketing Strategy
Twitter, TikTok, Cookies—Oh My! Digital marketing strategy can be tough since the online world evolves rapidly. Find out how you can adapt.
Brand Marketing Demystified: 6 Steps to Make Your College Brand Stand Out
Brand marketing is more than a catchy slogan or nice logo. It’s a holistic process to help your college stand out. Here's how to do it right.
Audience Personas Made Easy: 6 Tips for Better Personas and Better Outreach
Audience personas make the difference in ROI-earning college marketing. VP Alana Villemez shares 6 pro tips to build data-backed personas.
The Program Marketing Life Cycle: Priorities, Tactics, and Messaging Top 8 Tips and Tricks
Program marketing has changed dramatically. Find out how to prioritize marketing based on the program life cycles and align your messaging.
Student Influencer Checklist: How to Leverage the Most Powerful Voices for Your Marketing Plan
Influencers aren’t limited to social media. Research proves that students value opinions from people in their personal lives the most. Find out how you can leverage these powerful voices!
Marketing on the Web: Making First Marketing Impressions Count
Marketing on the web can play a huge part in building the awareness part of your funnel. Is your website making a good first impression?
