Marketers do a great job understanding and communicating with their key audiences, but they often struggle to do these same things with their own internal folks (and especially with faculty). We’ve heard the stories. We’ve seen this happen first-hand. Let us assure you, there is hope! In this Quick Tips! video, Dr. Pamela Cox-Otto explains how to get faculty on board and excited about the great work you’re doing (and planning to do) with your college’s marketing.