Project Description

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Challenge
Making Noise in Puget Sound

Experience Amplified, Success Amplified, South Puget Sound Community College

For decades, South Puget Sound Community College has set the tone for accessible higher education in the greater Seattle area, quietly driving opportunities in the community and regional workforce. Beloved – and trusted – by its communities, the College had set an optimal foundation on which to build a successful branding project. It was time to tune in to the perfect college message…and start cranking up the volume.

Approach
A Message Amplified

Interact’s multi-phase branding strategy began by approaching key stakeholders, and asking them to identify distinct attributes unique to the college. Fueled by data from multiple platforms and audiences, Interact’s strategic team worked with SPSCC to develop a brand concept that managed to be both authentic and energetic, sounding the perfect tone for the college’s past, present and future.

Meanwhile, the “Success Amplified” brand provided an ideal complement to the SPSCC Foundation’s new “Making the Sound” brand concept, also developed in partnership with Interact.

South Puget Sound Community College View Book
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