Project Description

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Challenge
Empowering a New Generation of Students

Oakland Community College is an institution as unique and diverse as the communities it serves. It’s where access meets excellence, and it’s at the heart of Greater Detroit’s socioeconomic resurgence. OCC approached Interact for help with digital marketing, and soon, the partnership blossomed into a full re-brand and campaign project, just in time for the venerable institution’s 50th anniversary and upcoming millage election.

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“Their 20-plus years of experience provided us with a level of expertise, customer service, innovation and support that was not only excellent, but necessary given our small marketing and communications team.”

- Peter M. Provenzano, Jr., Chancellor at Oakland Community College
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Result

The brand increased new student applications by 24%, increased the number of donations to the foundation to be the second highest in OCC’s history, and nearly doubled the number of impressions and engagements for the college’s digital campaigns.

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