Data-Driven Results You Can Count On
100% 2-Year College Marketing
With 2-year colleges facing enrollment and retention pressures like never before, research-backed college marketing, strategy, and creativity have become increasingly crucial.
Welcome to our robust menu of services all under one roof, where you’ll find customizable solutions that stand the test of time. Together, we can look at the big picture, craft a strategy based on your unique needs, and engage learners all the way from application to alumni association.
We are research-driven college marketing and communication strategists who share a passion for creativity, innovation, and the community college mission. Our team of two-year experts works alongside our college partners to create bold marketing strategies, brands, and campaigns built to last.
Serving 2-Year Colleges and Their Communities for 25+ Years
Community and Technical Colleges
Community College Consortia, Districts, and Statewide Systems
Noncredit and Adult Basic Education Programs
Foundations and Alumni Networks
College Leadership
Admissions and Outreach
Student Services
Higher Education Organizations
INNOVATIVE SOLUTIONS for COLLEGE MARKETING
Custom Services to Solve Your Unique Challenges
Your institution is one of a kind, so a one-size-fits-all solution is never the answer. We can help you answer your big questions with rigorous research to fit your needs, then craft a custom strategy to command results.
We offer an extensive menu of in-house services and deliverables so you can get everything you need all in one place.
Not sure where to begin? Take advantage of our free consultations. We’ve been partnering with 2-year institutions to solve higher ed challenges for 25 years and counting, and we’re always honored to help.
Solving Higher Ed’s Toughest Challenges
We can help you pinpoint where you might be running into problems with robust research to turn your challenges into bold new solutions.
Our onboarding and retention services are customizable and include the following:
On-Site Triage for Enrollment and Retention
Interact will help you review your college’s intake and enrollment data to pinpoint issues and retention factors. Triage services are also available for programs.
Onboarding Communication Audit
A comprehensive review of your college’s onboarding materials, along with a detailed report explaining your data and a clear roadmap of recommendations.
Onboarding Communication Arc Creation
A complete rewrite of your intake messaging, from admissions to the first day of classes.
Competitor Review and College Spoofing
Examining your college’s and competitors’ intake systems as potential students experiencing the onboarding process to locate snags as well as marketing gaps.
College Communication Writing and Rewriting
Creating and redeveloping intake communications for student services and more.
Retention Messaging Arc Creation
A complete rewrite of retention messaging, starting from day one to graduation.
Program-Level Review
Research on the programs that are the most successful, with best-practice recommendations for other programs.
Program Feasibility
Multi-step research can help identify the need for a new or expanding program in your region and the likelihood of its success.
Collegewide Program Review
Optimize your programs with a complete review to understand each program’s value, get
recommendations to improve, and identify opportunities for new offerings.
We have boots-on-the-ground experience securing the necessary feedback from key constituents to ensure buy-in for a brand that everyone champions. With time-tested methods and 25 years of experience combining rigorous research, innovative strategy, and outstanding creative, we can help you create campaigns that command attention and results.
Brand Research and Development
Multi-step, comprehensive process with multiple rounds of qualitative and quantitative research. Includes brand standards and guides, campaign samples, implementation recommendations for the first two years, and rollout presentation.
Interact’s Full Brand Process
Includes attribute survey with optional data, communications audit, and competitor reviews. Focus groups, community benchmark surveys, and brand test focus groups all help to develop, finalize, and roll out a brand.
Communication Plans, Mini Marketing Plans, Integrated College Marketing and Media Plans, and Social Media Content Plans
Choose a marketing strategy that fits your needs, from a single program to an extensive, long-term marketing and media plan that includes targeted audiences, media materials, messaging tracks, and a media buy if desired. You’ll receive a powerful roadmap to attract, retain, and recapture students.
Marketing Communications Audit
Comprehensive review of college marketing materials, websites, and social media sites that attract and retain students.
On-Site College Marketing Review
Analysis of current marketing and communications planning, implementation, and assessment activities at the college.
Creative Direction and Message Creation
Recommendations for innovative campaign approaches, including a message algorithm with samples for different campaigns and audiences.
Media Management
Traditional and digital media buying services with 24/7 dashboard access and analytics for continuous campaign optimization.
Style Guide Creation
A digital guide including proper logo usage, typefaces and font choices, colors, brand tone, and voice that can be easily shared with internal and external audiences.
TogetherHow 28 Michigan colleges bolstered their brand.
Top 10 ways Interact can help you level up!
Full-Service, In-House College Marketing Agency
Take advantage of
Our four experts with doctorates …
Our team of 30+ research, strategy, and creative pros — the majority of whom have extensive backgrounds in community college marketing …
And our passion for championing the community college mission of accessible higher education, equity, and economic growth.
We’re honored to be an extension of your team, offering everything you need to reach your students and community.
The services you see here are only a sample of the custom support Interact can provide. While we’re happy to work with clients on individual projects, we recommend an agency of record relationship so we can maximize services in a budget-friendly way over a multi-year contract.
The agency of record relationship will allow you to benefit immediately from services you would normally purchase over time at a reduced client rate.
Research
Data-driven marketing that really gets results begins with research into your diverse student populations. That crucial data can help you understand how prospective students live, what support they need to stay on track, and what their major obstacles might be.
Discover penetrating insights and answers to complex questions with research, informing everything from onboarding processes to emails. We’re proud to offer solutions backed by solid data to effect long-standing, positive changes in higher education.
*Special requests and add-ons available.
Strategy
You wouldn’t leave for a long trip without a map or GPS … and you shouldn’t start a marketing campaign without a solid plan. From discovering the right tools to leverage your goals to getting the edge over the competition, you’ll find a menu of customizable services to help you forge a strong course of action.
Tracking and Web
Your web presence is the digital “face” of your college. In our increasingly online age, websites are critical for reaching students and capturing leads. A good website, news center, or landing page starts with clear communication and outstanding design. But it doesn’t stop there! Data tracking and monitoring are essential tools to measure traffic and engagement on your site to see your marketing at work and ROI over time.
Interact can help you combine insightful research, keen strategy, and killer collateral to launch a new page or “refresh” your online presence. You’ll also find the data tracking and
customer relationship management (CRM) tools to keep your finger on the pulse of your online marketing efforts.
Full Creative Suite from Our Award Winning Team
From graphic design to videography, you’ll find everything you need for a successful campaign, all in one place. It’s not enough just to have a powerful message — a dynamic presentation can command attention and capture audiences.
- Logo and Wordmark Design
- Photography
- Drone Footage
- Videos, Including TikTok
- Animation
- Digital and Social Ad Sets
- Display Banners
- Social Media Stories
- Radio Spots
- Audio Ads
Ready to Learn More?
Take advantage of our free consultations. We’d love to help you solve your higher ed challenges!
