70+ Community Colleges Reveal This Deficit in Enrollment Marketing
Enrollment marketing is often the core of what we do as community college marketing professionals. Yet, there has been no nationwide [...]
Million Dollar Makeover: Your Chance to Upgrade Your College’s Brand
What would you do with a million dollars? For community colleges, marketing can be challenging … especially when you don’t have [...]
Webinar: Media Prefs Fall 2021 Survey Insights
On January 19, 2022, Interact and Media Prefs experts Mary De Luca and Jamie Wagner combined to deliver a data-rich [...]
Social Media: 6 Things Students Expect To See on Your Accounts, Revealed!
Social media marketing isn’t optional anymore for community colleges, according to brand-new info. Interact Communications runs its Media Prefs survey twice each academic [...]
The New Word in 2021: This Is What Happens When a Pandemic Transforms Language
The new word in 2021 might be “vaccine,” “vax,” or even “perseverance,” but it’s definitely not viral. Last year, I wrote “Watch Your [...]
Academic Jargon: Why It’s Evil and How to Crush It with 7 Simple Tips
Is academic jargon poisoning your communication with its miasma of unintelligible argle-bargle? Let’s turn to Mark Twain for guidance. Though the [...]
Don’t Slap a Band-Aid on a Broken Bone: Using Ethnographic Research to Fuel Long-Lasting Equity in Community Colleges
By Paula Di Dio, Ph.D. How to Market to Diverse Audiences Using Ethnographic Research Frequently, in my role as Director of [...]
TikTok Marketing Tips: So Your College is on TikTok, Now What?
With TikTok growing to become the most popular video platform for traditional college students (age 18-22), more colleges are joining the [...]
Let’s Talk About They/Them Pronouns
We’re all familiar with she/her and he/him pronouns, but there’s a third set of pronouns that we need to become more familiar with, and that’s singular they/them pronouns.
Writing and Marketing to Latino and Hispanic Students
In an interview with Paula Di Dio, Ph.D. in Latin American literature and cultural studies and senior director of communications & research strategist at Interact, we break down how best to communicate with Latino and Hispanic students.
Tips for a Clutter-Free Communication Strategy: “KonMari” Your Marketing House in Order
Now is the perfect time to clean out your communication toolkit. Applying Japanese organizing consultant Marie Kondo’s methods may be just the approach you need.
A Workaholics Tips to Staying Organized
Check out these organizational tips and master the art of work-life balance from our resident workaholic, Alice Kim.
How to Avoid Invisible Website Visitors in the New Age of Privacy
Some companies are beginning to push back in favor of data and privacy transparency. Say hello to the invisible website visitor! But are they genuinely undetectable?
3 Ways to Support LGBTQ+ Students on Your College Campus
In honor of Pride month, it’s only appropriate to talk about how community colleges can best support LGBTQ+ students on campus. [...]
#cccommunity3: The Story of Grit & Great Graduations
The graduation month to remember is here. Despite the craziness of the past academic year, convocations across the nation went on [...]
