Challenge
Going Bold with a New Brand

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In 2015, Interact and Gogebic Community College embarked on what would become a five-year partnership to redesign the college’s marketing and communications strategy from the ground up. It began with a brand research project that yielded a new wordmark and brand identity: “Go BOLD.” From there, Interact and Gogebic partnered to produce a cross-platform, multi-year marketing effort focused not only on recruiting prospective students, but also helping current students persist.

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“Interact explored stakeholder attitudes and beliefs to develop a courageous branding concept celebrating the boldness of GCC students.”

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Result
Bold Results

Five years later, “Go BOLD” had become synonymous with quality, independent higher education in the Midwest. Gogebic Community College continues to flourish under the “Go BOLD” banner and ranks as the number 4 Best Online Community College in Michigan, according to OnlineU*.

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