Brand marketing is more than a catchy slogan or nice logo. It’s a holistic process to help your college stand out. Here's how to do it right.
Audience personas make the difference in ROI-earning college marketing. VP Alana Villemez shares 6 pro tips to build data-backed personas.
How Bismarck State College (BSC) Broke Records to Lead State Enrollment with Powerful Growth Mindset
Discover why Bismarck State College celebrates having the highest enrollment across the state, leading all 2- and 4-year institutions!
Houston Community College ran into unique barriers to get Media Prefs. Find out how they overcame each challenge and why it was so worth it!
What's the secret to strategic enrollment management plans? Ask Fox Valley Technical College how it increased enrollment after a decline!
Ready to find out the University of Hawaii Community Colleges’ secret to digital advertising and exceeding industry benchmarks?
Why Don’t Stereotypes in Advertising Really Get Results? [Avoid Harmful Tropes with a FREE Helpful Checklist!]
Avoid stereotypes in advertising with advice from our equity expert Dr. Paula Di Dio. Plus grab a free, helpful checklist to nix stereotypes!
Influencers aren’t limited to social media. Research proves that students value opinions from people in their personal lives the most. Find out how you can leverage these powerful voices!
While colleges celebrate 🏳️🌈Pride Month in June, supporting LGBTQ+ students year-round is crucial for enrollment and retention efforts. In this episode of the Community College Marketing Master Class, equity expert Dr. Paula Di Dio, Interact’s senior director of communication and research strategist, explains why it’s more important than ever to support this student population.
Enrollment marketing is often the core of what we do as community college marketing professionals. Yet, there has been no nationwide [...]
Don’t Slap a Band-Aid on a Broken Bone: Using Ethnographic Research to Fuel Long-Lasting Equity in Community Colleges
By Paula Di Dio, Ph.D. How to Market to Diverse Audiences Using Ethnographic Research Frequently, in my role as Director of [...]
https://youtu.be/wHbGbdIUZDc Orange County Community Colleges consists of four districts, nine colleges, and one continuing education center. By combining resources, the group [...]
Knowing how to reach your target audience seems like an important piece of the marketing puzzle, right? I mean, what good [...]