Beware of Broken Brand Strategy on Campus! Easy, Affordable Fixes [With Helpful Checklist]
Brand strategy faux pas can cost your college too much. Find out where your brand strategy is missing the mark on campus and how to fix it.
Brand Marketing Demystified: 6 Steps to Make Your College Brand Stand Out
Brand marketing is more than a catchy slogan or nice logo. It’s a holistic process to help your college stand out. Here's how to do it right.
Audience Personas Made Easy: 6 Tips for Better Personas and Better Outreach
Audience personas make the difference in ROI-earning college marketing. VP Alana Villemez shares 6 pro tips to build data-backed personas.
How Bismarck State College (BSC) Broke Records to Lead State Enrollment with Powerful Growth Mindset
Discover why Bismarck State College celebrates having the highest enrollment across the state, leading all 2- and 4-year institutions!
No Pain, No Gain: HCC’s 6 Fearless Tips to Secure Game-Changing Media Prefs Data
Houston Community College ran into unique barriers to get Media Prefs. Find out how they overcame each challenge and why it was so worth it!
Enrollment Management Made Easy: How FVTC Strengthened Their Pipeline and Boosted Enrollment
What's the secret to strategic enrollment management plans? Ask Fox Valley Technical College how it increased enrollment after a decline!
How to Smash Industry Benchmarks like the University of Hawaii Community Colleges (UHCC)
Ready to find out the University of Hawaii Community Colleges’ secret to digital advertising and exceeding industry benchmarks?
Why Don’t Stereotypes in Advertising Really Get Results? [Avoid Harmful Tropes with a FREE Helpful Checklist!]
Avoid stereotypes in advertising with advice from our equity expert Dr. Paula Di Dio. Plus grab a free, helpful checklist to nix stereotypes!
Student Influencer Checklist: How to Leverage the Most Powerful Voices for Your Marketing Plan
Influencers aren’t limited to social media. Research proves that students value opinions from people in their personal lives the most. Find out how you can leverage these powerful voices!
Pride Podcast Special: Why Supporting LGBTQ+ Students is Absolutely Critical
While colleges celebrate 🏳️🌈Pride Month in June, supporting LGBTQ+ students year-round is crucial for enrollment and retention efforts. In this episode of the Community College Marketing Master Class, equity expert Dr. Paula Di Dio, Interact’s senior director of communication and research strategist, explains why it’s more important than ever to support this student population.
70+ Community Colleges Reveal This Deficit in Enrollment Marketing
Enrollment marketing is often the core of what we do as community college marketing professionals. Yet, there has been no nationwide [...]
Don’t Slap a Band-Aid on a Broken Bone: Using Ethnographic Research to Fuel Long-Lasting Equity in Community Colleges
By Paula Di Dio, Ph.D. How to Market to Diverse Audiences Using Ethnographic Research Frequently, in my role as Director of [...]
Power Couple: Research and Career Education (CCCAOE WEBINAR October 2020)
https://youtu.be/wHbGbdIUZDc Orange County Community Colleges consists of four districts, nine colleges, and one continuing education center. By combining resources, the group [...]
Building Marketing Plans with Data and Heart
Director of Public Relations and Marketing at South Texas College, Daniel A. Ramirez, joins Interact Communications Founder and CEO, [...]
The Data Dozen: Interact’s Media Prefs Survey Turns 12!
Knowing how to reach your target audience seems like an important piece of the marketing puzzle, right? I mean, what good [...]
