Twitter, TikTok, Cookies—Oh My! How to Be Smart in the New World of Digital Marketing Strategy
Twitter, TikTok, Cookies—Oh My! Digital marketing strategy can be tough since the online world evolves rapidly. Find out how you can adapt.
Audience Personas Made Easy: 6 Tips for Better Personas and Better Outreach
Audience personas make the difference in ROI-earning college marketing. VP Alana Villemez shares 6 pro tips to build data-backed personas.
The Power of Student Surveys: What’s Revealed by a Decade’s Worth of Media Prefs Data?
Powerful student surveys give the long view of student trends. Media Prefs has a decade of digital data—discover our surprising takeaways!
No Pain, No Gain: HCC’s 6 Fearless Tips to Secure Game-Changing Media Prefs Data
Houston Community College ran into unique barriers to get Media Prefs. Find out how they overcame each challenge and why it was so worth it!
Marketing Strategy 2023: How to Take a Digital Marketing Inventory and Boost Your Enrollment
Does your marketing strategy need a makeover? Take a digital marketing inventory to capitalize on your wins and learn from your losses.
The Top 8 Most Useful Media Prefs Data Tips of the Year for Smarter Marketing
Smarter marketing and savvier strategies begin with real research. Now, 2022’s most useful Media Prefs data bites are at your fingertips! We’re rounding up the most popular and helpful data of the year in this blog to put the power of student media preferences in your hands. Ready to get started?
Avert a Male Student Enrollment Crisis: How to Market to Young Men
Long before March 2020, male student enrollment was in trouble at community colleges. “The pandemic did not help any of us [...]
Helpful YouTube Storytelling Tips for Your College to Drive Enrollment
There's a secret to terrific YouTube storytelling. The first thing colleges need to understand is that all great brands tell great [...]
