With more than 1 billion views per day and its status as the second most used search engine in the world*, it’s no wonder that YouTube has become a primary marketing outlet across all industry sectors. YouTube is special not only because it boasts an unheard-of ad viewability rate of 95%*, but also because it allows institutions to engage their audiences through the type of content they desire most: video.
Interact’s Media Preferences Survey, an annual study of how community college students use social media and technology, finds that while YouTube is not the favorite social media site of any demographic, it is the most used by alldemographics. This impressive statistic clarifies why YouTube is unique among social media outlets—while age typically plays a major part in social media preferences, YouTube’s popularity spans all age groups.
As a leader in digital marketing, Interact works with community colleges across the country to help them take advantage of this potential. Here are some highlights from two of our recent campaigns:
- From August to December of 2017, a YouTube ad campaign for Oakland Community College recorded more than 4,822 hours of completed viewing time, resulted in more than 900K unique impressions, and drove 1,081 visits to the Oakland website.
- From April to June of 2018, an Inland Empire/Desert Regional Consortium Career Education campaign resulted in 209,550 complete viewings, more than 420,000 unique impressions, and 773 visits to the website.
In the end, YouTube’s popularity, combined with the highly granular nature of its targeting algorithms and its general affordability, make it a powerful and results-driven choice for marketing departments across higher education.
Want to make YouTube work for you and your institution? Give us a call and we’ll show you how!