But strategy is just the first step. You also need relevant and exciting content to show students why they should come to your college. Below are some innovative and budget-friendly post ideas you can employ to attract new students.
1. Showcase Your Big Wins, a Choice Social Media Post Idea
From a new, state-of-the-art technical building to one of your science faculty members publishing a paper, post about your big wins. It will boost your reputation and showcase your assets while communicating your mission and values at the same time.
Perhaps your school’s biggest win is how you are serving the community during difficult times. From pictures of your food bank to highlighting some of your popular services, let future students know how you can help them.
2. Success Stories to Inspire
Like your big wins, your success stories can showcase your students, faculty, and staff’s accomplishments, up close and personal.
Alums Show Potential Students the Path to Success
Share the story of an alum who went on to start his own business, and future students can picture themselves following that path, starting with your college. Plus, alumni are likely to share that story on their feeds, garnering new interest in your posts from their networks.
Current Student Stories Build Community
Celebrate the accomplishments of a current student, and you’re building a community while inviting new members to join. The featured student is also likely to share that post, encouraging their social networks to check out your college.
On top of celebrating a new student, Henry Ford is also increasing their chances of reaching others who might not have signed up for the semester yet. @hfccon Twitter
This senior marketing manager at T-Mobile returned to STC to earn her bachelor’s, demonstrating to other returning students that’s it’s never too late to sign up for college classes. @stcjaguars on Facebook.
Faculty Stories Highlight Excellence in Education
Faculty success stories are a hit with students and parents alike. Consider highlighting the fantastic teachers at your college who are dedicated to their cadets’ success. Posting about your instructors boosts school spirit and motivates staff while showing the quality of the education you offer.
Sharing outstanding faculty on your social media channels also gives current students an opening to appreciate their favorite teachers, strengthening your message and your post engagement. @santaanacollege on Instagram.
3. Actively Engage Your Feeds
Shares, likes, and comments all improve your posts’ visibility. Hosting polls, contests, and giveaways are super fun. And, they’re also a positive way to boost engagement, extend your reach, and spread the school spirit.
Cypress College has a super fun Twitter feed full of fill in the blanks, quizzes, and polls that invite participation and demonstrate a tight-knit community. @CypressCollege on Twitter.
Giveaways: a Win-Win When It Comes to Social Media Post Ideas
Giveaways encourage followers to tag their friends to win fun school spirit swag. It’s fun, low-cost, and a win-win for everyone.
Community Colleges of Los Angeles offers a posh planner giveaway, with a video that boasts +1,000 views and +130 comments. Participants were asked to like the post, follow Community Colleges of Los Angeles on Instagram, and tag at least three friends, with a bonus entry opportunity to repost the giveaway to their stories. @goccla on Instagram.
4. Virtual Events for College Enrollment Success
Let’s take this virtual thing outside and make it live!
The number of fun and exciting online events you could host is limitless. What about livestreams of enrollment help from fellow students to start:
With over 80 comments, the recording of Truckee Meadow’s live enrollment help event, hosted with current students, was a huge success. @TMCCNV on Facebook.
5. More Virtual Events to Welcome Potential Students:
Offer a virtual tour with a simple cell phone or GoPro streaming video, or try a Zoom slideshow tour.
Go live with info sessions on Facebook and Instagram, where students can ask questions.
Host a webinar and focus on students with particular interests from English to biology.
Make some of your classes available to the public on social media so potential students can sit in and get a taste of your college.
Highlight Your Events on Instagram
Help students find your events by posting them to your Instagram stories and then saving them to your highlights. Check out the social-savvy Saddleback College:
Saddleback College followers never miss a beat because they can easily scroll through the school’s latest events in their Instagram highlights. @saddlebackcollege on Instagram.
And with a beautiful and engaging carousel post highlighting all the ways students can follow events, it’s never been easier for students new and old to stay engaged, even away from campus. @saddlebackcollege on Instagram.
Virtual Events to Showcase Virtual Campus Life
From virtual conferences to online dance parties, here is a list of events to show off your virtual campus life:
Host a virtual spirit week with some fun online events and contests.
Dress like a past decade on throwback Thursday. Or, host pajama Friday. Be sure to have students post pictures to your school’s hashtag. And bonus if you have a giveaway for the best dressed!
Zoom up an open mic for poetry and music.
Speaking of music, why not try a virtual choir:
Get creative with your virtual events! @wayneccnc on Facebook
Online events are fun ways to show off and build community at the same time, giving new students a taste of your school. And, you’ll have an option to record the event and post it on your social media channels.
You can even divide recorded events into smaller videos for bite-sized content you can drip over an extended period. Not a bad way to get extra social media milage out of your virtual events.
Key Takeaways for Social Media Post Ideas to Bolster College Enrollment:
Showcase your big wins to boost your reputation and show off your most significant assets.
Success stories can inspire new students to picture themselves at your college.
Keep your feeds engaging with polls, giveaways, and fun contests to increase your reach.
Virtual events can help new students connect to campus life online.
Written by Interact copywriter Rachel Rosen-Carroll. For fun, Rachel reads style guides and the dictionary. (They prefer The American Heritage Dictionary… We wouldn’t make this up.)
When they aren't writing feature stories about inspiring community college alums, Rachel works on their YA novel, short stories, and poetry. They have been published by various lit journals.