Welcome to the Community College Marketing Master Class archive page, where you will find all of our podcasts under one roof! Interact’s podcast interviews industry experts and serves up the latest news and tips in higher ed marketing.

Marketing for community colleges is tough! But after 25 years of working solely with 2-year, technical, and community colleges, we’ve learned a few things. Now, we want to share them with you!

Join the Interact team as we discuss and share actionable, time-tested strategies on topics directly related to community college marketing, such as the following:

  • branding
  • leadership
  • career education
  • public relations
  • graphic design
  • enrollment pipelines
  • targeted campaigns
  • media buying
  • demographic research
  • student media preferences
  • social media
  • viral videos
  • and more!

If you’re looking for expert insights from industry experts, you’ve come to the right place.

You can also catch the Community College Marketing Master Class on all of your favorite platforms, including Spotify, Apple Podcasts, and everywhere fine podcasts are served.

We also have many more free insights, resources, videos and more on our resource center.

Pride Podcast Special: Why Supporting LGBTQ+ Students is Absolutely Critical

2022-06-28T12:26:43-05:00June 23, 2022|Podcasts|

While colleges celebrate 🏳️‍🌈Pride Month in June, supporting LGBTQ+ students year-round is crucial for enrollment and retention efforts. In this episode of the Community College Marketing Master Class, equity expert Dr. Paula Di Dio, Interact’s senior director of communication and research strategist, explains why it’s more important than ever to support this student population.

Noncredit Where Credit is Due: Why Supporting your Noncredit Programs can Help with Enrollment

2022-06-14T14:54:00-05:00April 29, 2021|Podcasts|

Join Interact CEO Dr. Pam Cox-Otto, Ph.D. and Maggie Wolf, director of adult and community education at Kankakee Community College, as they discuss how noncredit classes are critical to your enrollment numbers, as well as strategies on how best to maintain these students.

We Hear You: Redesigning the Community College with the Student Voice in Mind

2022-06-14T14:55:54-05:00October 28, 2020|Podcasts, Uncategorized|

Student-centered innovation has been mission-centric to community colleges, but redesigning the college experience with the student voice is critical post-pandemic. Join Dr. Pam Cox-Otto and Dr. Karen Stout, president and CEO, Achieving the Dream (ATD), as they discuss the insights ATD’s network of nearly 280 colleges have gained in their work to champion student success.

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