With so many unknowns still swirling around the COVID-19 crisis, community college marketing professionals are now having to think further down the road about how to squeeze every FTE out of the enrollment pipeline. Piecemeal plans and temporary tactics won’t translate into the long-term numbers you need.
When it comes to successfully locating and converting prospects, it’s about adopting a strategic, comprehensive and integrated approach to moving the needle on enrollment.
This webinar takes a look at the bigger picture, providing insights on how to nurture the entire enrollment funnel, including recruitment, onboarding, enrollment, retention and recovery. Also included is a discussion about what you need to start doing now and what you need to think about looking ahead. This higher-level thinking will help you and your college not only survive this chapter but thrive well beyond it.
This webinar is part of the National Council for Marketing and Public Relations (NCMPR) COVID-19 series.
You can download the presentation here.