Brand marketing is more than a catchy slogan or nice logo. It’s a holistic process to help your college stand out. Here's how to do it right.
Audience personas make the difference in ROI-earning college marketing. VP Alana Villemez shares 6 pro tips to build data-backed personas.
Program marketing has changed dramatically. Find out how to prioritize marketing based on the program life cycles and align your messaging.
Houston Community College ran into unique barriers to get Media Prefs. Find out how they overcame each challenge and why it was so worth it!
Smarter marketing and savvier strategies begin with real research. Now, 2022’s most useful Media Prefs data bites are at your fingertips! We’re rounding up the most popular and helpful data of the year in this blog to put the power of student media preferences in your hands. Ready to get started?
What are Él, Ella, and Elle Pronouns? And What Does “Latinx” Really Mean? [Hispanic Heritage Month Roundup]
Get ready for the 411 on él, ella, and elle pronouns and the term Latinx, the new words for Hispanic Heritage Month!
Why Don’t Stereotypes in Advertising Really Get Results? [Avoid Harmful Tropes with a FREE Helpful Checklist!]
Avoid stereotypes in advertising with advice from our equity expert Dr. Paula Di Dio. Plus grab a free, helpful checklist to nix stereotypes!
Male student retention strategies have never been more important. Discover hands-on tips to retain male students and help them persist.
Want to Engage Students? Boost Student Retention in Education with Relatable, Emotional Messaging, Part 2
Building student retention in education can be tricky. But with the following creative communication tips, we hope it will become a [...]
How many stop-out students are you losing? The truth is, your year-over-year data might be hiding what’s really going on with [...]
The new word in 2021 might be “vaccine,” “vax,” or even “perseverance,” but it’s definitely not viral. Last year, I wrote “Watch Your [...]
Is academic jargon poisoning your communication with its miasma of unintelligible argle-bargle? Let’s turn to Mark Twain for guidance. Though the [...]
Valuable COVID-19 Communication Tips You Need to Know The coronavirus is changing the economy, education, and yes, even language itself — at [...]
There's a secret to terrific YouTube storytelling. The first thing colleges need to understand is that all great brands tell great [...]