Challenge
Kicking Up the Image of Career Education

Orange County’s nine community colleges needed a way to bring clarity and consistency to their marketing efforts, as they sought to evolve the perception of career education in the region. Interact partnered with the Los Angeles Orange County Regional Consortium (LAOCRC) to produce custom, research-driven branding and messaging to bolster community awareness and interest.

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“Interact Communications has played an important role in the success of the Orange County Community Colleges Workforce Initiative. They crafted a highly effective campaign to increase awareness of career education programs, as well as enrollment at our local community colleges. Interact’s expertise and experience make them an ideal partner for any community college in need of marketing services.”

- Gustavo Chamorro, Ed.D., Former OC Director for the LAOCRC
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Result
Integrating Efforts

Interact completed original research on key stakeholders to develop the region’s brand and strategy. From there, the team produced creative assets for a multi-platform campaign, developed a Career Education website, and placed more than 1.5M in paid media across multiple digital and traditional platforms to connect with students in the region.

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