Are you ready for new year marketing ideas? We’d like to think we’ve seen it all. But the most exciting (if exhausting) thing about the marketing business is that it’s always evolving.
As we ring 2019, we wanted to take a look back at unique new year marketing ideas by our clients. So without further ado… let’s ask the experts!
South Texas College: Snapchat Geofilter
For new year marketing ideas, why not try out-of-the-box campaigns on social media like South Texas College?
Orange County and Inland Empire / Desert Region Career Education: Viewbook
University of Hawaii Community Colleges: Low-Cost, High-Impact YouTube Content
Drove more than 60,000 impressions
Drew more than 27,000 completed views
Attained a 46% completed view rate (industry average is 15%)
The average cost per completed video view was seven cents (the industry average is 10-15 cents)
And remember, a great tool to help you get the most bang for your marketing bucks is Interact’s Media Prefs data. But we’ll talk more about Media Prefs below!
Oakland Community College: Media Preferences “Personae”for New Year Marketing
The college took advantage of Interact’s Media Prefs data to get penetrating insights into their students’ media preferences and habits. From this wealth of data about students’ likes and dislikes, it was easy to create different personas based on the college’s demographics. For new year marketing, consider honing your outreach with fresh data to reach even more students!
Angela goes on to say, “Instead of targeting a demographic, we were working with individuals who had families, communication preferences, goals, and needs that were grounded in the college’s data. It really helped the team understand how to connect with a personality, and that changes everything in their approach.”