Notice: Our 2021-2022 Community College Marketing Trends Survey is now complete. We would like to thank the many people and colleges who participated in this year’s survey window. We will be releasing our findings as an eBook later this fall, and it will be available free to all participating schools. If you did not participate, you’ll still have an opportunity to receive the results by participating in our 2022-2023 survey or by purchasing the findings.

Gain Critical Marketing Insights You Can’t Find Anywhere Else

Community college marketing trends no longer have to be a mystery. Have you ever wanted to compare your marketing department to other community colleges across the country? Now you can! Find out how other marketing departments are organized, including salary and duties. Compare staff members, CRMs, tools, and more, in Interact Communications’ new Community College Marketing Trends Survey.

For the first time, you’ll have crucial nationwide data to help you discover the gaps in your marketing efforts, advocate for better resources, and reach more students than ever before.

Help All Community Colleges Advocate for More Support

The more schools that participate in our 100% confidential survey, the better data everyone will have to make informed marketing choices and compete more nimbly in their markets.

Last year, our survey discovered that community college marketing and outreach are vastly underfunded nationwide. While most companies invest between 10 and 20% of their total budget in marketing, community colleges only invest about one-third of 1%.

This year’s survey will help you find out how that figure might have changed and arm you with vigorous research-backed recommendations to help you boost enrollment and retention. Participation is totally free and confidential, and the thank-you gifts include a free copy of the report and more.

For a Limited Time Only – Extra Thank-You Gifts & TWO Free Reports

Participants in this year’s The State of Community College Marketing survey will receive a complimentary copy of the 2021-2022 survey results as an eBook (a $1,000 value). And for a limited time only, you can also request the 2020–2021 edition (another $1,000 value) — at no cost! That’s a $2,000 value for two years of practical marketing insights to boost your marketing department’s efforts.

But that’s not all! This year’s participants will also receive a free financial aid toolkit (a $5,000 value!) that includes two digital ad sets, two social ad sets, and one flyer that doubles as a table tent. This one-and-done toolkit is easily customizable to promote your financial aid services, free tuition programs, and links to apply. We hope giving away this toolkit can help give your enrollment marketing an extra push this season.

Financial Aid advertising toolkit

Plus, just for fun, all participants will be entered into a raffle to win an iPad! The winner will be announced in the first week of May.

Take our survey to win a new iPad!

Don’t Miss Out — Discover This Year’s Community College Marketing Trends!

For a 20–30 minute investment of your time, you’ll be helping community colleges nationwide and receive an exclusive package of data and resources valued at $7,000.

We hope you’ll join us!

Questions? Visit our State of Community College Marketing Trends survey for more information and the best way to contact us with survey questions!

A picture of The State of Community College Marketing ebook

What you’ll need:

  • 20-30 minutes to complete
  • Your college’s annual general budget and marketing budgets for advertising, salaries, and more (ballparks are fine)
  • Unduplicated annual headcount at your college

Your responses will be kept 100% confidential, including your name and the name of your college. Names and email addresses will strictly be used to distribute your free financial aid toolkit and your two complimentary State of Community College Marketing reports (2021 and 2022), as well as to enter participants into our May iPad giveaway.