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Welcome to the Community College Marketing Master Class archive page, where you will find all of our podcasts under one roof! Interact’s podcast interviews industry experts and serves up the latest news and tips in higher ed marketing.

Marketing for community colleges is tough! But after 25 years of working solely with 2-year, technical, and community colleges, we’ve learned a few things. Now, we want to share them with you!

Join the Interact team as we discuss and share actionable, time-tested strategies on topics directly related to community college marketing, such as the following:

  • branding
  • leadership
  • career education
  • public relations
  • graphic design
  • enrollment pipelines
  • targeted campaigns
  • media buying
  • demographic research
  • student media preferences
  • social media
  • viral videos
  • and more!

If you’re looking for expert insights from industry experts, you’ve come to the right place.

You can also catch the Community College Marketing Master Class on all of your favorite platforms, including Spotify, Apple Podcasts, and everywhere fine podcasts are served.

We also have many more free insights, resources, videos and more on our resource center.

We Hear You: Redesigning the Community College with the Student Voice in Mind

2022-06-14T14:55:54-05:00October 28, 2020|Podcasts, Uncategorized|

Student-centered innovation has been mission-centric to community colleges, but redesigning the college experience with the student voice is critical post-pandemic. Join Dr. Pam Cox-Otto and Dr. Karen Stout, president and CEO, Achieving the Dream (ATD), as they discuss the insights ATD’s network of nearly 280 colleges have gained in their work to champion student success.

Meeting Students Halfway: How to Help Prospective Students Make it to the First Day of Classes

2022-06-14T14:56:20-05:00October 15, 2020|Podcasts|

Enrollment is always important, but even more so now, in the middle of a pandemic. Face-to-face recruiting is no longer possible, on-campus orientations are not a good idea, and yet more than ever our students need support from application, to day-one of classes.

Funding Foundations: How to Develop Resources to Support Students During a Pandemic

2022-06-14T14:56:37-05:00September 30, 2020|Podcasts|

Just like our students, our community colleges are struggling to maintain the resources they need during this critical time. State budgets are uncertain, and many colleges are facing budget cuts, layoffs, and furlough, all while trying to support our students—many of whom are facing food and housing insecurity. Join Dr. Pam Cox-Otto and Oakland Community College’s Vice Chancellor for Advancement Dan Jenuwine as they discuss the important role of your college foundation in helping students stay students.

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