Top 10 Ways Interact Can Help You Level Up
Get United Consensus Around Top Priorities
Conversations navigating the waters of new leadership can be challenging. Interact Communications offers facilitated conversations to help align your team around key priorities. Our on-site Issues and Opportunities Scan brings everyone to the table, fostering a unified approach to your college’s future.
Ace your college brand Through a Comprehensive Assessment
Understanding your brand’s identity is crucial. Our comprehensive brand assessment will clarify your positioning, ensuring your brand resonates with your audience and stands out in the realm of higher ed.
Take a strategic approach to ensure you’re ready
With the impending enrollment cliff, colleges must adapt to survive and thrive. Interact develops strategic marketing plans focusing on diversity, equity, inclusion, and interest-based efforts to attract returning adults. We help you navigate these challenges with targeted strategies that drive enrollment.
Enhance your marketing efforts with fresh and compelling content
Small marketing teams often need extra support. We provide professional photography, videography, and content and creative development services, leveraging messaging algorithms and compelling creative design. Our expertise helps amplify your efforts, ensuring your message is seen and heard.
Achieve Quality Impressions Through Advanced Media Targeting
Political years can make media buying tricky, but we’ve got you covered. Our techniques include interest-based and look-alike hypertargeting, programmatic blueprinting, and filtering out bot and off-brand sites. We secure direct seats to DSPs, ensuring your media buys are optimized for maximum impact.
Transform Campaigns Through Innovative Analytics
Using insights from our proprietary software, Media Prefs, along with website analytics, media usage surveys, and digital marketing results, we craft data- driven marketing plans that align with your institution’s priorities. Media Prefs offers deep insights into media consumption habits, allowing us to tailor strategies that effectively target key segments.
Achieve A Seamless and Comprehensive Comms Plan
Interact can develop an integrated communication plan for the three critical components of your college: earned media/PR, paid media, and internal communications. We also offer a crisis communication plan if needed, ensuring your college is prepared for any situation.
Convert More Students Through Improved Processes
Boost your onboarding conversion rates with our SEM planning. We offer secret shopper services to evaluate and improve your process, failure-to-attend/return services to re-engage lost applicants, and optimization strategies to streamline and enhance the entire onboarding experience, ensuring students feel supported from application to enrollment.
Boost Onboarding and Conversion Rates
We excel at executing and managing paid digital marketing initiatives. Through our proprietary software, Media Prefs, we utilize advanced prospective student data and media solutions to optimize your digital presence, driving student recruitment with robust and engaging campaigns.
Revitalize and Elevate Future Planning
Developing a three-year or ever-green strategic plan is essential for long-term success. We can help you establish clear goals and milestones, ensuring all marketing and communication efforts are aligned with your college’s vision. Our practices include continuous assessment, stakeholder engagement, and adaptable strategies to meet evolving challenges.
Why Choose Interact Communications?
With over 28 years of experience in higher education marketing, Interact Communications is your premier partner. Our data-driven approach, creative excellence, and commitment to collaboration ensure we meet and exceed your marketing and communication needs. From comprehensive marketing planning to strategic digital management and brand development, we are dedicated to enhancing your college’s engagement and enrollment success.
