Want to know what drives Gen Z students and how to better engage them using social media? In this webinar, Snapchat and digital media experts take a deep dive into today’s social landscape and how to leverage Snapchat to impact enrollment among your current and potential students. In this 1-hour session, you’ll gain a deeper understanding of Gen Z students, their online behavior and communication, and how they consume social media. Interact and its digital media partner, ReachLocal, elaborate further on the discussion with case studies and strategic marketing ideas to help you connect with and enroll students.

Presenters: Angela Carollo & Alana Villemez of Interact Communications, Joel André Augusto of Snap, Inc., and Erin Green of ReachLocal