In a crowded higher education market, Seattle Central College needed a way to distinguish itself from competing institutions and from the pervasive marketing culture of one of America’s most savvy and fastest-growing populations.

Enrollment, Retention and Awareness

Seattle Central hired Interact in the fall of 2015 to develop creative campaigns aimed at increasing awareness, and in turn, enrollment and retention numbers. In a thriving city with unlimited career and education options, it was crucial that the campaign evoke urgency while maintaining clever messaging and a slick visual look.

With this goal, Interact developed the “It’s Time” sub-brand, which explored the concept of time and its importance – both literal and metaphorical – to an up-and-coming generation of potential students.

Interact’s lively campaigns continue to help Seattle Central convey a distinct, memorable presence in a fast-paced city known for efficient and polished marketing from companies like Starbucks, Microsoft, and more.


Five semesters later, Seattle Central continues to employ Interact to create enrollment and awareness campaigns using the “It’s Time” wordmark.