Setting Career Education Free

 

Career education deserves an identity. And for all of the critical work being done by the North Orange County Community College District’s three institutions — Fullerton College, Cypress College and NOCE — that identity had remained a secret for too long.

Too often, colleges take a one-size-fits-all approach to traditional and career education, missing out on the bold messaging strengths that set career ed apart. For NOCCD’s two colleges and one continuing education center, it was time to break free from general college messaging… and that started with a website.

Career Ed… Connect-ed.

Building on Interact’s broader “Future BUILT” campaign in Orange County, Interact worked with NOCCCD to completely research, write, design and implement custom websites to act as a hub for each institution’s Career Education programs. Those sites combined sleek, simple design with sparse and dynamic copy to create a welcoming entry point for those looking to explore career education options without being overwhelmed.

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Results

"This is definitely very exciting for us"

 

Before the main campaign push even began, the North Orange County Community College District started seeing an increase in Career Education landing page traffic, as well as in-person visits and phone inquiries. In the short time since launch, the multi-platform effort has driven hundreds of thousands of impressions, yielding thousands of website visits and a marked increase in general interest and awareness. Said NOCCCD Director Raine Hambly: “We are already getting tons of requests from the new website for more information about our programs. This is definitely very exciting for us!”

Big Gains for NOCCCD…

 

  • Research: Explored the preferences of critical stakeholders to inform a robust, user-friendly web experience.
  • Strategy: Leveraged county-wide branding and campaign efforts to boost the individual career education profiles of the NOCCCD’s three institutions.
  • Creative:Created a modern, energetic and expedient web content, featuring persuasive messaging and a clear call-to-action “funnel.”
  • Web: Established contemporary online hubs for Career Education opportunities at NOCCCD’s three institutions.
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