We’d like to think we’ve seen it all, but the most exciting (if exhausting) thing about the marketing business is that it’s always evolving.
As we ring in the New Year, we wanted to take a look back at some unique marketing ideas inspired by our clients in 2018. So without further ado… let’s ask the experts!
South Texas College: Snapchat Geofilter
“South Texas College did a really great Snapchat Geofilter for the college’s December commencement. They ran four filters for one day, geo-targeting the venue. They received 68,000 views, nearly 3,000 swipes, and nearly 1,000 people used a filter or sent it to a friend!”
—Alejandra Navarro, Director of Communications
Orange County and Inland Empire / Desert Region Career Education: Viewbook
“I worked as a student ambassador at my college and this resource is SO HELPFUL to share the great Career Ed programs and degrees that CCs offer, in a beautifully designed booklet.
I wish I had this when I was working at my CC. It’s a tremendous resource for counselors to share with students . Think of the print materials that Berkeley and UCLA send out —beautifully branded, designed and featured in the counselor’ s office — these viewbooks put CCs on the map!”
—Alana Villemez, Account Coordinator
U. of Hawaii Community Colleges: Low-Cost, High-Impact YouTube Content
“Your college doesn’t have to have a million-dollar budget to produce million-dollar ads. The University of Hawaii and Interact Communications partnered up to create these fun, high energy ads, using student photography and a great campaign message. The results… amazing!”
- Drove more than 60,000 impressions
- Drew more than 27,000 completed views
- Attained a 46% completed view rate (industry average is 15%)
- Average cost per completed video view was seven cents (industry average is 10-15 cents)
—Cheryl Broom, President
Oakland Community College: Media Preferences “Personae”
“We developed a three-year Integrated Communication Plan that included personae of their key audiences. This was extremely useful, especially for members of the board or different departments that aren’t as familiar with marketing.
Instead of targeting a demographic, we were working with individuals who had families, communication preferences, goals, and needs that were grounded in the college’s data. It really helped the team understand how to connect with a personality, and that changes everything in their approach.”
—Angela Carollo, Director of Communications