Creative Techniques to Get Students Excited to Enroll Next Semester

with Mary De Luca and Jamie Wagner
Friday, March 25 @ 1:45 p.m. | Add to Calendar

When first engaging with prospective students, outreach and marketing departments often do a great job at getting those prospects excited to take the next steps in the enrollment process. But once the onboarding starts, students can feel parched for support. Research shows that students are optimistic that nothing will prevent them from completing their degree or certificate, and yet, colleges still struggle to retain students and keep their enrollment numbers steady. So why are your students disappearing? And how can you get them back? Or keep them in the first place? In this interactive presentation, attendees will get insight into how to leverage data and creative techniques to develop strategies to improve the student experience and get them excited to return next semester.

Get Them To the Starting Line: Outreach and Onboarding to Support Vulnerable Students

with Dr. Pam Cox-Otto
Saturday, March 26 @ 10:45 a.m. | Add to Calendar

Wouldn’t it be great if you had a GPS to help prospects navigate your student onboarding process? Or a crystal ball to see where students are on their journeys so you know when to intervene at every critical juncture? Interact has developed new research and perspectives on vulnerable prospects that can provide this guidance. This session will equip attendees with a clear and comprehensive course map — showing where to place checkpoints and aid stations and when to appear for extra support — so you can help vulnerable prospects make it to the starting line.

How to Champion Adult Basic Education Enrollment with a CRM-Driven Strategy

with Truckee Meadows Community College, Alana Villemez, and Scott Knauer
Saturday, March 26 @ 9:30 a.m. | Add to Calendar

Adult Basic Education, (ABE), programs give students opportunities to develop new skills and reach higher and better. Connecting individuals to these programs, particularly in under-served populations, ignite a renaissance for the community that impacts generations to come. These programs foster educational and career opportunities for those who need it most and build enrollment, ultimately delivering on your college’s commitment to diversity, equity and inclusion. But how can you reach, motivate and champion the passion and potential of your ABE audiences? Truckee Meadows Community College partnered with Interact Communications to build a CRM-powered communication conversion strategy that is doing just that. Attendees will learn how they did it — by delivering personalized student communications that gave prospects the confidence to enroll.

Have you ever wanted to compare your marketing department to other community colleges across the country? Now you can! Find out how other marketing departments are organized, including salary and duties. Compare staff members, CRMs, tools, and more, in Interact Communications’ new Community College Marketing Trends Survey.

For the first time, you’ll have crucial nationwide data to help you discover the gaps in your marketing efforts, advocate for better resources, and reach more students than ever before.

We’ve gathered up some of our best resources and tools to assist you with marketing at your college. As always, please feel free to share them with your colleagues. For more information, be sure to visit our Resources page.