Quick Tips! Recruitment and Marketing
In this Quick Tips! video, Interact CEO Dr. Pam Cox-Otto, Ph.D. explains why the two departments must work together to help students make it through the enrollment pipeline.
“Conceivable!” Marketing Plan Lessons Courtesy of The Princess Bride
What does a movie with fire swamps, sword fighting, a six-fingered man, a giant, and undying love between a stable boy and a beautiful princess have in common with community college marketing? More than you might think!
Quick Tips! How to Market to Young Men
In this Quick Tips! video, Interact CEO Dr. Pam Cox-Otto, Ph.D. explains how to better support male students to keep retention higher and how to encourage young men to enroll.
Webinar: Drive Decisions with Data and CollegeAPP
We teamed up with Jack MacKenzie and the team at College APP (the Adult Prospect Pipeline) to discuss how you can use predictive analytics to find and recruit adult students for a degree or certificate program on your campus.
Quick Tips! Free College
In this Quick Tips! video, Interact CEO Dr. Pam Cox-Otto, Ph.D. explains why colleges will need to prove their value in order to retain students.
Everything Your College Needs to Know About TikTok
On this episode of the Community College Marketing MasterClass, Interact Content Manager Wyatt Otto and friends discuss TikTok, the newest social media platform sweeping the nation.
Case Study: Saddleback College’s Career Education Email Campaign
As we surpass the 1-year anniversary of this pandemic, we've begun to see the trends in enrollment. In California for example, [...]
Quick Tips! Realistic Expectations
In this Quick Tips! video, Interact CEO Dr. Pam Cox-Otto, Ph.D. explains that we need to better prepare students for the potential challenges they’ll face and create realistic expectations for the college experience.
Quick Tips! Adult Factors
In this Quick Tips! video, Interact CEO Dr. Pam Cox-Otto, Ph.D. explains five factors you need to consider when marketing to working adults.
Quick Tips! Data
In this Quick Tips! video, Interact CEO Dr. Pam Cox-Otto Ph.D explains which data you need to be looking at and how to implement it into the planning process for the spring and fall semester.
Zero in on High School Prospects Without Wasting Precious Marketing Dollars
In a world of online opportunities, higher education options for high school students can seem endless. If you’re worried about finding [...]
Creating New Opportunities: How Offering Bachelor’s Degrees Can Transform Students’ Lives
Dr. Cox-Otto and Dr. Kersenbrock discuss the benefits of creating baccalaureate programs not only for colleges, but for students too.
5 Insights from Media Prefs’ Fall 2020 Survey
Students are talking. Here are five of the top takeaways to guide your decision making and bolster recruitment and retention in 2021.
Quick Tips! How to Market to Adults
In this Quick Tips! video, Interact CEO Pam Cox-Otto, Ph.D. gives strategies to market to adult and nontraditional learners.
Quick Tips! Start Now for Fall 2021
In this Quick Tips! video, Interact CEO Dr. Pam Cox-Otto explains what you need to start doing to begin recruiting for the fall semester.
