Convergent Marketing Strategies Seminar
April 20 through April 22 in Houston, Texas.
Murphy's Law of Convergence -
When you try to isolate a theory, you discover it's hitched to everything else in the universe.
We've discovered that this is true in the practice of marketing and public relations. So, we're offering a seminar which will help you understand two of those theories and how they relate to your work. More importantly, we'll present tangible practices for you to take home.
PROGRAM
Have you ever submitted a high school marketing campaign to your college president and been met with baffled looks (or worse?) Or heard once too often that branding is something cowboys, not colleges do? You need to join your colleagues for a two and one-half day seminar that will present an in-depth look at two timely topics: Generational Marketing and Branding.
WHO SHOULD ATTEND?
If you are responsible for any part of your college's image, recruiting, marketing or customer relationship, you should attend this seminar. From presidents to high school recruiters, marketing to enrollment management professionals, you will learn techniques for communicating with internal and external customers alike.
AND THAT'S NOT ALL
In addition to the daily sessions, we are offering two three-hour workshops, the first on "Healthy Relationships: The Greatest Generation and Millennials Working Together" (Wednesday) and the second on "Branding Research" (Friday).
TENTATIVE SCHEDULE
| Wednesday, April 20 | ||
| 9 a.m. - noon | Healthy Relationships Workshop (Pam Cox-Otto) | |
| Noon - 1:30 | Lunch on your own | |
| 1:30 - 2 p.m. | Who are the Millennials (Bobbi Foutch-Reynolds) | |
| 2 - 3:15 p.m. | Technology for Millennials (Noah Rubin Brier) | |
| 3:30 - 4:30 p.m. | Generational Media Differences (Pam Cox-Otto, Kevin Cram) | |
| 4:30 - 5:15 p.m. | Communication Among the Masses (Pam Cox-Otto) | |
| 5:30 - 7 p.m. | Networking Reception | |
| Thursday, April 21: | ||
| 8:30 - 9 a.m. | What is a Brand? (Pam Cox-Otto) | |
| . | 9 - 10:15 a.m | Brand Loyalty (John McManus) |
| 10:30 - 11 a.m. | Brand Persuasion (Pam Cox-Otto) | |
| 11 a.m. - 12:15 p.m. | The Complete Brand, Process and Outcome (Mary Stagaman) | |
| . | 12:15 - 1:30 p.m | Lunch on your own |
| 1:30 - 2:15 p.m. | Branding Myths (Pam Cox-Otto) | |
| 2:30 - 3 p.m. | Bottom-up Brand Creation (TBA) | |
| 3:15 - 4 p.m. | Multi-Media Branding (Kevin Cram, Pam Cox-Otto) | |
| 4 - 5 p.m. | Consortia Branding (Pam Cox-Otto, Jill Metzger) | |
| Friday, April 22: | ||
| 9 a.m. - noon | Brand Research (John McManus, Mary Stagaman) |
BUT WAIT, THERE'S MORE. . .
Would you like the experts to examine materials of your choice and give you a personal, one-on-one critique? The first 12 people who register will be eligible to send in their materials will receive a 30-minute private consultation on Friday morning. (Call for details) There's no additional charge for this service, but it will provide participants with solid feedback to take back to campus.
DETAILS:
Date:
Wednesday, April 20 through Friday, April 22.
Place:
The conference will be held at:
DoubleTree Guest Suites Hotel,
5353 Westheimer Road, Houston, Texas. Phone: 713.961.9000.
The DoubleTree Guest Suites is an all-suite luxury hotel located in the heart of Houston's uptown Galleria business district and next door to Houston's Galleria shopping complex which contains numerous restaurants, shops and services. The room rate is $134, and includes a breakfast buffet and a Wednesday night reception. The rate is guaranteed until Monday, April 4. Be sure to mention you're attending the Interact Communications Seminar.
Cost:
Paid on or before April 15:
$425 for the entire conference
$250 for one day.
After April 15:
$475 for the entire conference
$275 for one day
Registration fees include all seminar materials, sessions and workshops. You can make payment online or by check. No purchase orders, please. No refunds will be granted after April 10,2005. Seminar registrants are responsible for their own lodging and transportation.
Registration & Payment Options:
Pay with a credit card online
This is a two step process, you'll fill out a simple registration form, and then you choose from the full conference or single day options, at which point you will be sent to a secure form to provide your credit card information.
Click here to register and pay online.
Pay with a check by mail
Click here to download the seminar registration form
Print it, fill it out and mail it to us with a check.
All questions regarding this seminar should be directed to Bobbi at 608.213.4466 or bobbi@interactcom.com.
Brought to you by:
Interact Communications, Inc.
N5553 State Hwy 35
Onalaska, WI 54650
608.781.8495
920.213.4466
bobbi@interactcom.com
