Convergent Marketing Strategies Seminar

April 20 through April 22 in Houston, Texas.

Our Presentors

John McManus
As Editor-in-chief of American Demographics for six years John repositioned AD to serve business, educational and government leaders as a unique source of data and analysis on consumers. He is formerly editorial director of Brandweek, responsible for creating the story coverage strategy for the newsweekly magazine of marketing from 1992 to 1997.

Noah Rubin Brier
Noah is particularly well-qualified to speak to the Millennial Generation. Not only is he a member himself, but he writes extensively about this generation, their characteristics and affinity with technology. He currently lives and works in New York City.

Mary Stagaman
Mary Stagaman, APR, is assistant vice president for community relations and marketing at the University of Cincinnati, a top 25 public research institution. For UC, she helped lead the development of a comprehensive branding program which was awarded a "Grand Gold," or the top prize, from the Council for the Advancement and Support of Education in 2004.

Pam Cox-Otto, Ph.D.
Pam has been a television reporter, a corporate vice president, a college vice president and is currently the CEO of Interact Communications, Inc. She has more than 25 years media relations and communications experience, and 20 years experience with two-year colleges. She is the author of two books, Making Your Web Site Work:
Research & Guidance for Effective Recruiting (LRP Press) and Brand Creation and Expansion for Colleges (LRP, in press).

Kevin Cram
One of the founding partners of Interact, Kevin is the Art Director Extraordinaire. He has 22 years of experience producing media, mostly in the two-year college arena. His particular love is video, and through his artistic eye, our clients have won Paragons, Addys and Medallions.

Bobbi Foutch-Reynolds
Bobbi Foutch-Reynolds, conference coordinator, joined Interact Communications following 20 years of marketing for two-year colleges in the Midwest. She has the advantage of seeing the issues and concerns of two-year colleges marketing from the perspective of technical, junior, private women's and comprehensive community colleges. She considers herself "the normal one" in the Interact group. (That may warrant a second opinion.)

Jill Metzger
Jill Metzger has made a career of two-year college education. For the past 27 years she has worked at Waukesha County Technical College in Pewaukee, Wisconsin. Her background ranges from writing and publishing to marketing and college relations to program evaluation and college accreditation. She and her staff earned over 25 national and regional awards during her tenure as director of college marketing. In addition, she’s taught a variety of communication and writing courses to one and two year college students. Jill was one of the early members of the Wisconsin Technical College System Marketing Consortium, serving as its chair for two years.