Norco College is leading a $1 million marketing overhaul of vocational programs at 12 Inland community colleges.
A group called the Inland Empire/Desert Regional Consortium hired Interact, a marketing firm, to make career and technical programs more appealing to high school and college students who want to learn new skills and land high-wage jobs.
The group includes Norco College, Moreno Valley College, Riverside City College, Mt. San Jacinto College, Chaffey College, Crafton Hills College and San Bernardino Valley College.
The marketing campaign includes paid advertising in social and traditional media, public relations efforts, multicultural outreach, online videos and other activities.
Students can study for careers in advanced manufacturing, information and communication technologies/digital media, health, global trade and logistics, life sciences/biotech, transportation, energy, construction and utilities.
The promotional effort is part of the state’s Strong Workforce Program, which sets aside $200 million annually to help lift low-wage workers into higher-paying jobs.
Interact No B.S. Poster Downloads
Enrollment Pipeline Graphic
interact_enrollment_pipeline_2017.pdf – 523 KB
Retention Pipeline Graphic
interact_retention_pipeline2017.pdf – 440 KB
Annual Retention Plan Graphic
Annual_Retention_Plan.pdf – 73 KB
Carrie Smith (Interact) - TACCM 2018 Conference, TX, June 25th 2018 - "How to Build Campaigns That Sell Themselves, Even to the Toughest Critics"
TACCMPstn_June25.pdf – 39 MB
Cheryl Broom presenting June 7th at the State University of New York Council for University Advancement (SUNYCUAD); Bigger Data, Bigger Marketing
SUNY-Interact-Presentation.pdf – 64 MB
Semester Retention Plan Graphic
Semester_Retention_Plan.pdf – 69 KB
Cheryl Broom (Interact) & Karin Marriott (San Jacinto College), CCPRO - Sacramento CA, April 12th 2018 - "Slowing Down Summer Melt"
CCPRO-Summer-Melt.pdf – 56 MB
Carrie Smith (Interact) & Ashley Etchison (Norco College) , CCPRO - Sacramento CA, April 12th 2018 - "12 Colleges, One Brand"
CCPROPstn_April12_12Colleges1Brand.pdf – 31 MB
Cheryl Broom (Interact) and Kristen Huyck, Ed.D. (MiraCosta College) , CCPRO - Sacramento CA, April 12th 2018 - "The Art & Science of Changing Minds & Making Progress"
CCPRO-Persuasion-v3.pdf – 37 MB