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Most people finish college in about 4 years, but Dr. Dianne Van Hook has been going to college for over 30. Of course, she’s president and CEO of that college, but that’s not where she started. Like so many successful people, Van Hook’s educational journey started at a community college.

Van Hook’s interest in education began at Long Beach City College where a children’s literature class inspired her to become a teacher. After getting her AA and a teaching credential, Van Hook embarked on a career that would include teaching preschool and junior high, being a college counselor, earning a master’s and a doctorate in education, and becoming dean of instruction and student services.

Like an apprentice learning a trade, Van Hook had five jobs in 16 years as she earned while she learned what it would take to succeed in the world of education. This “hands-on” experience culminated when at age 37, she became Chancellor of College of the Canyons and the Santa Clarita Community College District.

At the time, she was the youngest person ever appointed as a California community college CEO, and one of only five women to serve as CEO at the district-level. 30 years later, she has received every major award available for community college administrators and is the longest serving community college CEO in California.

The fact that Van Hook started at a community college only to become the president of one, is a testament not only to her determination, but to the transformative role that community colleges can play in supporting the ambitions of real people who are willing to real hard to achieve their goals. This is why she’s a great example of what it means to be #CCReal.

Interact Communications. Keeping it #CCReal

With more than 1 billion views per day and its status as the second most used search engine in the world*, it’s no wonder that YouTube has become a primary marketing outlet across all industry sectors. YouTube is special not only because it boasts an unheard-of ad viewability rate of 95%*, but also because it allows institutions to engage their audiences through the type of content they desire most: video.

Interact’s Media Preferences Survey, an annual study of how community college students use social media and technology, finds that while YouTube is not the favorite social media site of any demographic, it is the most used by alldemographics. This impressive statistic clarifies why YouTube is unique among social media outlets—while age typically plays a major part in social media preferences, YouTube’s popularity spans all age groups.

As a leader in digital marketing, Interact works with community colleges across the country to help them take advantage of this potential. Here are some highlights from two of our recent campaigns:

  • From August to December of 2017, a YouTube ad campaign for Oakland Community College recorded more than 4,822 hours of completed viewing time, resulted in more than 900K unique impressions, and drove 1,081 visits to the Oakland website.
  • From April to June of 2018, an Inland Empire/Desert Regional Consortium Career Education campaign resulted in 209,550 complete viewings, more than 420,000 unique impressions, and 773 visits to the website.

In the end, YouTube’s popularity, combined with the highly granular nature of its targeting algorithms and its general affordability, make it a powerful and results-driven choice for marketing departments across higher education.

Want to make YouTube work for you and your institution? Give us a call and we’ll show you how!


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