Dr. Pamela Cox-Otto co-founded Interact in 1996 with one goal in mind – to ensure that affordable, egalitarian education received its due – both in public funding and overall acceptance by the communities that 2-year colleges serve.
Twenty years later, Interact has served more than 100 community and technical college clients, winning dozens of awards, statewide contracts, and satisfied customers along the way.
“I was raised on Andy Hardy movies… You know, the ones were Mickey Rooney and Judy Garland would say ‘let’s put on a show — you’ve got a barn, and I can sing and dance, and you can write the music’,” says Cox-Otto, whose process-based strategies have been adopted by marketing departments all across North America. “Well, when a group of my friends were laid off from a company, I saw it as an opportunity for us to create something that would last.
Vice President of Technology Anthony Jones cites the company’s unique 2-year college focus as the catalyst for its success.
“It all starts with a commitment to 2-year colleges and their pivotal role in the community,” says Jones. “We’ve developed a unique set of processes to serve these colleges that has continually evolved to meet new challenges.”
Interact’s focused approach has made the company a success, but more importantly, it has helped shape the very philosophy that now governs 2-year college marketing.
“Interact is unique in that we’re not ‘marketers,’ we’re community college marketers,” says Director of Strategy James Wiseman. “We have a genuine belief in – and passion for – our work, and I think that commitment shows in every project we undertake.”
In honor of its 20th anniversary, Interact will roll out a new brand and visual look at the 2017 National NCMPR Conference in Charleston, SC this March. Attendees are invited to visit the Interact booth for a free mystery gift.
Interact is proud to announce the hiring of the very talented Cheryl Broom – a marketing expert with an extensive background in two-year college public relations and promotions. As President, Cheryl will lead Interact’s California team.
Formerly the Director of Public and Government Relations at MiraCosta College, Cheryl brings a deep understanding of the challenges facing two-year colleges. While at MiraCosta, she oversaw sustained enrollment growth and a successful rebranding effort, and assisted in the passage of a $455 million bond to upgrade the College’s programs and facilities.
Cheryl continues to be heavily involved in education and commerce projects, serving on a number of boards and councils in North San Diego County and beyond, including the Oceanside Unified School District Bond Oversight Committee, the Oceanside Chamber of Commerce, the San Diego North Economic Development Council, the California Community College Public Relations Organization and the National Council for Marketing of Public Relations.
It is our great pleasure to welcome Ms. Broom to the team.
Enrollment Pipeline Graphic
interact_enrollment_pipeline_2017.pdf – 523 KB
Retention Pipeline Graphic
interact_retention_pipeline2017.pdf – 440 KB
Annual Retention Plan Graphic
Annual_Retention_Plan.pdf – 73 KB
Semester Retention Plan Graphic
Semester_Retention_Plan.pdf – 69 KB
Pam Cox-Otto, Ph.D., CEO Interact & Peter Griggs (Shasta College) - NCMPR Nationals - Las Vegas, NV - Marketing Magic - Reversing Decline and Increasing Enrollment
NCMPR-Shasta-Market-Magic-FINAL.pdf – 46 MB
Cheryl Broom (Interact) – NCMPR Nationals – Las Vegas, NV – “10 things you are doing wrong with media”
NCMPR-National-Media-Preferences-2018-03-19.pdf – 41 MB
Carrie Smith, NCMPR District 4 - Dallas TX, October 26th 2017 - "How to get your college to notice your work"
HTGetYourCollegeNoticeYourWork.pdf – 17 MB
Cheryl Broom (Interact) & Daniel Ramirez (South Texas College) - NCMPR District 4 - Dallas, TX - Revenge of the Nerd- How Data Can Turn You into the B.M.O.C
Revenge-of-the-Nerd-How-Data-Can-Turn-You-into-the-BMOC.pdf – 16 MB
Pam Cox-Otto Ph.D. Keynote - ACBO - San Diego, CA. October 24th 2017 - Change, Student Success and the Shifting Road Ahead
ACBO_Keynote_Final.pdf – 32 MB
Pam Cox-Otto Ph.D. Breakout Session - NCMPR District 2 - Louisville, KY. October 23rd 2017 - Media Preferences: 10 Mistakes we are making in our Media
Media-Pref-10-Things-Doing-Wrong_NCMPR2.pdf – 16 MB