Norco College is leading a $1 million marketing overhaul of vocational programs at 12 Inland community colleges.
A group called the Inland Empire/Desert Regional Consortium hired Interact, a marketing firm, to make career and technical programs more appealing to high school and college students who want to learn new skills and land high-wage jobs.
The group includes Norco College, Moreno Valley College, Riverside City College, Mt. San Jacinto College, Chaffey College, Crafton Hills College and San Bernardino Valley College.
The marketing campaign includes paid advertising in social and traditional media, public relations efforts, multicultural outreach, online videos and other activities.
Students can study for careers in advanced manufacturing, information and communication technologies/digital media, health, global trade and logistics, life sciences/biotech, transportation, energy, construction and utilities.
The promotional effort is part of the state’s Strong Workforce Program, which sets aside $200 million annually to help lift low-wage workers into higher-paying jobs.
Enrollment Pipeline Graphic
interact_enrollment_pipeline_2017.pdf – 523 KB
Retention Pipeline Graphic
interact_retention_pipeline2017.pdf – 440 KB
Annual Retention Plan Graphic
Annual_Retention_Plan.pdf – 73 KB
Semester Retention Plan Graphic
Semester_Retention_Plan.pdf – 69 KB
Pam Cox-Otto, Ph.D., CEO Interact & Peter Griggs (Shasta College) - NCMPR Nationals - Las Vegas, NV - Marketing Magic - Reversing Decline and Increasing Enrollment
NCMPR-Shasta-Market-Magic-FINAL.pdf – 46 MB
Cheryl Broom (Interact) – NCMPR Nationals – Las Vegas, NV – “10 things you are doing wrong with media”
NCMPR-National-Media-Preferences-2018-03-19.pdf – 41 MB
Carrie Smith, NCMPR District 4 - Dallas TX, October 26th 2017 - "How to get your college to notice your work"
HTGetYourCollegeNoticeYourWork.pdf – 17 MB
Cheryl Broom (Interact) & Daniel Ramirez (South Texas College) - NCMPR District 4 - Dallas, TX - Revenge of the Nerd- How Data Can Turn You into the B.M.O.C
Revenge-of-the-Nerd-How-Data-Can-Turn-You-into-the-BMOC.pdf – 16 MB
Pam Cox-Otto Ph.D. Keynote - ACBO - San Diego, CA. October 24th 2017 - Change, Student Success and the Shifting Road Ahead
ACBO_Keynote_Final.pdf – 32 MB
Pam Cox-Otto Ph.D. Breakout Session - NCMPR District 2 - Louisville, KY. October 23rd 2017 - Media Preferences: 10 Mistakes we are making in our Media
Media-Pref-10-Things-Doing-Wrong_NCMPR2.pdf – 16 MB